My brick-and-mortar store is empty, how do I get more customers in?
Direct answerAn empty store usually suffers from low visibility to passersby, a window display that doesn't communicate, little local presence outside the store, or a change in foot traffic in the area. The first step is to watch the street at different times and count how many people look, walk in, and buy.
How it shows up
The store is open and the products are on display, but few people come in. The days drag on and the register feels it.
Most likely root causes
- Low visibilityThe storefront, sign, or window doesn't catch the eye of people walking by.
- A window that doesn't communicatePeople who look can't tell what the store sells or why they should come in.
- Little local presencePeople who live and work nearby don't know the store or forget about it.
- Area traffic has changedConstruction, new competitors, or changing habits have reduced the number of people passing by.
Quick self-check
- Do you know how many people walk past your store each day?
- Does your window clearly show what you sell?
- Do your neighbors and nearby business owners know your store?
- Has street traffic changed recently?
If you answered yes to two or more, start with that cause.
First step today
Stand across the street for thirty minutes during a busy time and count how many people walk by, how many look at the window, and how many come in.
30-day plan
- Week 1: observe foot traffic at different times and evaluate your storefront and window through the eyes of a passerby.
- Weeks 2 and 3: refresh the window around your best sellers, build relationships with nearby business owners and residents, and stay in touch with past customers.
- Week 4: compare the number of visitors and sales, and decide whether to test different hours, local partnerships, or another sales channel.
When to seek professional help
Reach out to a local small-business support center for guidance on retail and location. Talk to an accountant before deciding on a lease renewal, a move, or larger investments.
Frequently asked questions
- Should I move to a new location?
- Moving is a big decision. First, test changes to your window, local presence, and customer service.
- Can selling online replace the store?
- It can complement it. Many local businesses combine a physical store with messaging-based service or delivery.